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Everything about the FD Mediagroep

FD Weekend named European Newspaper of the Year
  • 16 Dec 2022
FD Weekend named European Newspaper of the Year
The new listening: what is it, and what consequences does it have for advertisers?
  • 14 Dec 2022
The new listening: what is it, and what consequences does it have for advertisers?
The new way of listening: new audiences and new opportunities
  • 23 Nov 2022
The new way of listening: new audiences and new opportunities
The New Way of Listening
  • 23 Nov 2022
The New Way of Listening

January 2023 will see the start of a completely updated listener survey (NLO). From then on, NLO will publish weekly radio figures, increasing the opportunities for strategic planning – for radio stations, media agencies and advertisers. Nevertheless, the changes in…
BNR gets a makeover
  • 23 Nov 2022
BNR gets a makeover

After more than a decade, BNR has a new corporate identity. In the light of the strong growth seen in podcasts and visual radio, there has been an increasing need to convert the BNR signature into an original and innovative…
FD Mediagroep acquired IPE International Publishers Ltd (IPE)
  • 17 Nov 2022
FD Mediagroep acquired IPE International Publishers Ltd (IPE)

“FD Mediagroep through its B2B division FD Business aims to provide need-to-know news and information to institutional investors and pension professionals in the Netherlands. We intend to become a leading investment and pensions publisher in Europe and the acquisition of…
BNR Nieuwsradio: strong in the men aged 20-34 target audience
  • 25 Oct 2022
BNR Nieuwsradio: strong in the men aged 20-34 target audience

Every month, Evert Bronkhorst, Strategy Director for Abovo Media, discusses developments in the latest NLO data. In his Adformatie column dated 24 October, he spotlights the men aged 20-34 target audience: There is a special mention for BNR Nieuwsradio, too.…
New Decision Makers Survey publication improves understanding of decision-makers in the Netherlands
  • 29 Sep 2022
New Decision Makers Survey publication improves understanding of decision-makers in the Netherlands

The 2022 Decision Makers Survey (DMS) was published today. The DMS has been the leading survey among decision-makers in the Netherlands since 1982. Stichting NOM has been responsible for the survey since 2021, making the DMS an integrated component of…
The way to a target group’s heart is through their ears
  • 11 Aug 2022
The way to a target group’s heart is through their ears

Survey of the impact of audio campaigns on brand KPIs In the first six months of 2022, FD Mediagroep carried out a large-scale survey in alliance with Brand Metrics. The survey examined a staggering 20 BNR Nieuwsradio audio campaigns. The…
How does digital audio advertising work?
  • 8 Aug 2022
How does digital audio advertising work?

Advertising via digital audio has now become an essential part of any organisation’s marketing strategy. The range of digital channels available is growing rapidly, as is the number of listeners, opening up great opportunities for businesses. The fact that they…
Audio study leads to further research
  • 8 Aug 2022
Audio study leads to further research

A major study recently revealed that advertisers can achieve the greatest impact by means of audio campaigns. Especially when compared to traditional online display advertising, audio campaigns were shown to have almost double the impact on brand KPIs. The study’s…
The huge impact of audio campaigns on brands
  • 8 Aug 2022
The huge impact of audio campaigns on brands

– Press release – A study of 20 campaigns, each with 700 respondents Amsterdam, 15 July 2022 Advertisers looking to raise their game in terms of brand awareness and brand consideration benefit most from an audio campaign. This is according…