Branded Content and Sponsoring

FD Mediagroep Effect creates substantive content with high impact for your brand. Our target audience is not easily influenced – they are the influencers.

How can you use content to position your brand more strongly and clearly? Make sure it is always up-to-date, is meaningful, and matches your brand story. That is the impact of content.

Branded Content and Sponsoring

Scores of which we are proud

50% Average brand lift

Brands that deploy BNR Brand Story

9% Average increase

Brand consideration of BNR sponsor

252,000 FD Brand Story

Article reads in 2020

4,300 Logged-on devices

Huge digital attendance 2020 FD Gazellen

Our options for content and sponsoring

BNR Brand Story

A branded podcast series revolving around your brand or a different story you want to tell. Work together as a single content team.

FD brand story

An interesting long read on the FD’s website is a high-impact way to share a – complex – message transparently and claim thought leadership.

BNR radio sponsoring

Strong communication by claiming a domain and sponsoring the popular BNR programmes.

Sponsoring FD Gazellen

The FD organises the annual FD Gazellen: the most prestigious awards for the fastest growing companies in the Netherlands.

BNR podcast sponsoring

Sponsor a popular BNR podcast with strong content.

BNR on-location broadcast

The next BNR broadcast live from your business or event.

The advantages of content and sponsoring

Content connects

Your brand becomes accessible and inspiring with the high-impact journalistic content generated by our editorial teams. FDMG knows exactly what consumers want to read, hear, and see. As a partner, you can link your brand to BNR and FD in the longer term.


Always on with sponsoring

Claim a domain and a place in your target audience’s head and heart. It will increase your message’s impact without demanding a high time investment from you as the advertiser. Team up with BNR and ensure awareness with sponsoring.



Space for your brand

More space for your brand with – branded – content Hitch a ride on the FD and BNR’s authority and reliability. Demonstrate your expertise to your target audience, claim thought leadership, and tell your story.


Orange Cyberdefense: loyal sponsorship pays off

Orange Cyberdefense: loyal sponsorship pays off

Aim: Improving brand awareness of the leading security provider in the Netherlands (and Europe).

Solution: Sponsoring BNR Digitaal and ‘De Cyberstelling’ podcast series

Expert advice within one minute

Want to know what FD Mediagroep can do for your company? Answer three questions about your target audience, objective, and budget and receive advice immediately.

Would you prefer personalised advice? Please contact our colleagues at Sales Support +31 20 592 8585