A new era for audio
Together with BNR we carried out the first listener-wide study in the Netherlands that also includes Podcasts as an advertising medium. In alliance with Brand Metrics, a unique method has been developed that provides the first insights into the results achieved by the audio channels Radio, Livestream, and Podcasts in terms of brand KPIs, such as brand lift, brand recognition, brand consideration, and brand preference.
The most important insights are summarised below, and full details can be found in the White Paper entitled “A New Era For Audio”.View case
Increasing AMDAX’s brand awareness through podcast sponsoring
Aim: Increasing the brand awareness of the AMDAX trading house among serious Dutch crypto investors.
Solution: Main sponsor of Cryptocast and a comprehensive multimedia campaign on the FD and BNR platforms.
Impact on the Bluefield brand funnel with radio sponsoring
Aim: Observe visible impact in the brand funnel by increasing Bluefield’s brand awareness.
Solution: Sponsoring the radio show Zakendoen, which is aired on BNR Nieuwsradio every working day. The sponsoring campaign is a multimedia audio, print and online campaign on the BNR and FD platforms.