GroupM was the first media agency to test actively with personalised FD first-party audiences. This pilot was set up with two objectives: a technical test of this targeting method and comparing the ROI for the FD target audience against the Louwman programmatic display benchmark, which covers all campaigns via the display market.View case
A new era for audio
Together with BNR we carried out the first listener-wide study in the Netherlands that also includes Podcasts as an advertising medium. In alliance with Brand Metrics, a unique method has been developed that provides the first insights into the results achieved by the audio channels Radio, Livestream, and Podcasts in terms of brand KPIs, such as brand lift, brand recognition, brand consideration, and brand preference.
The most important insights are summarised below, and full details can be found in the White Paper entitled “A New Era For Audio”.
Increasing AMDAX’s brand awareness through podcast sponsoring
Aim: Increasing the brand awareness of the AMDAX trading house among serious Dutch crypto investors.
Solution: Main sponsor of Cryptocast and a comprehensive multimedia campaign on the FD and BNR platforms.