How do you get the most out of audio advertising?
Are you curious about the effectiveness of audio advertising and how you can use it for your brand? Over the past two years, FD Mediagroep, together with leading research partners, has conducted extensive research on the impact of audio advertising on channels such as Livestream, Radio, and Podcasts. This has resulted in valuable insights that we have summarized in our latest whitepaper.View case
GroupM was the first media agency to test actively with personalised FD first-party audiences. This pilot was set up with two objectives: a technical test of this targeting method and comparing the ROI for the FD target audience against the Louwman programmatic display benchmark, which covers all campaigns via the display market.
A new era for audio
Together with BNR we carried out the first listener-wide study in the Netherlands that also includes Podcasts as an advertising medium. In alliance with Brand Metrics, a unique method has been developed that provides the first insights into the results achieved by the audio channels Radio, Livestream, and Podcasts in terms of brand KPIs, such as brand lift, brand recognition, brand consideration, and brand preference.
The most important insights are summarised below, and full details can be found in the White Paper entitled “A New Era For Audio”.