- 23 Nov 2022
BNR gets a makeover
After more than a decade, BNR has a new corporate identity. In the light of the strong growth seen in podcasts and visual radio, there has been an increasing need to convert the BNR signature into an original and innovative brand identity. The familiar microphone and characteristic BNR yellow form the starting point for the new corporate identity that will feature in all visual communications.
In collaboration with strategist Arnout Visscher, BNR has been working to define its brand values. The new pay-off ‘Blijf Scherp’ (Stay Sharp) is a product of this process. Marketing Manager Sharine de Rooij: “It became clear this spring that the brand and corporate identity were less than ideal. What was shown on screen failed to sufficiently capture the development and dynamism of BNR.”
In collaboration with strategic creative agency D8, work has been done to enhance the brand identity and positioning. D8 has developed an identity that respects the iconic elements and raises them to an even higher level. Graham Sturt, Creative Director D8: “Obviously, we had to embrace the characteristic BNR pictorial mark. The new identity leaves plenty of room and freedom for expression while also providing a convincing and recognisable signature.”
For example, the yellow microphone has been given a subtle, but effective makeover. There have also been changes to the typography and colour palette. De Rooij: “The new brand identity is scalable and can be applied in very practical ways. But even more importantly: it directly represents what BNR stands for and what we aim to offer our listeners. That’s why it’s effective.”
Marc Adriani welcomes the new development
"Our podcasts now have their own unique identity and it’s bursting with energy. I’m now looking forward to seeing the studios undergo a similar metamorphosis."
About BNR Nieuwsradio BNR Nieuwsradio is the leading national business broadcaster, keeping Dutch business up-to-date on all of the news 24 hours a day. Live and on demand, on radio and podcasts. Fresh and upbeat, always insightful and up-to-date. BNR Nieuwsradio provides rapid context and clear background information. Top journalism with intelligent programmes, high-profile presenters, exciting debates, and playful entertainment. About FD Mediagroep FD Mediagroep is the leading news and information provider for Dutch business. FD Mediagroep offers entrepreneurs, executives and decision-makers access to the latest independent and relevant information and the associated network. The following are all part of this cross-media company: BNR Nieuwsradio, Het Financieele Dagblad, Fondsnieuws, Company.info, Energeia, Pensioen Pro, de Jurist and ESB.
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