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New Decision Makers Survey publication improves understanding of decision-makers in the Netherlands
  • 29 Sep 2022
New Decision Makers Survey publication improves understanding of decision-makers in the Netherlands
The way to a target group’s heart is through their ears
  • 11 Aug 2022
The way to a target group’s heart is through their ears
How does digital audio advertising work?
  • 8 Aug 2022
How does digital audio advertising work?
Audio study leads to further research
  • 8 Aug 2022
Audio study leads to further research

A major study recently revealed that advertisers can achieve the greatest impact by means of audio campaigns. Especially when compared to traditional online display advertising, audio campaigns were shown to have almost double the impact on brand KPIs. The study’s…
The huge impact of audio campaigns on brands
  • 8 Aug 2022
The huge impact of audio campaigns on brands

– Press release – A study of 20 campaigns, each with 700 respondents Amsterdam, 15 July 2022 Advertisers looking to raise their game in terms of brand awareness and brand consideration benefit most from an audio campaign. This is according…
Blog The Podcast Show London 2022 day 1
  • 23 Jun 2022
Blog The Podcast Show London 2022 day 1

‘We’re allowed out again.’ I hate that (already) clichéd statement, but we were indeed allowed out again. After 3 years of preparation and postponement for well-known reasons, ‘The Podcast Show’ took place for the first time in London on 25…
Podcasting at the heart of your marketing mix
  • 22 Jun 2022
Podcasting at the heart of your marketing mix

In recent years, podcasting has become an increasing trend in marketing territory. The FD Mediagroep believes podcasting should be at the heart of a good marketing mix. But that’s easier said than done, which is why we’d love to tell…
Radio Goes Digital!
  • 24 May 2022
Radio Goes Digital!

Let’s go digital, we heard on all (analogue) Dutch radio stations years ago. That message from the RAB (now Audify) and its affiliated channels proved effective: improved audio quality and a broader offering led to a digital expansion beyond expectations.…
Het Financieele Dagblad vital to finance professionals
  • 9 Mar 2022
Het Financieele Dagblad vital to finance professionals

NOM and Decision Makers Survey reach studies show importance of the FD On average, Het Financieele Dagblad reaches 26,000 people in the finance industry every day. It should come as no surprise that the premier finance newspaper in the Netherlands…
FD Mediagroep and Brand Metrics offer advertisers unique insight into audio campaign impact
  • 9 Mar 2022
FD Mediagroep and Brand Metrics offer advertisers unique insight into audio campaign impact

FD Mediagroep has entered into a partnership with the international survey agency Brand Metrics. The partners aim to offer insight into the impact of deploying audio advertising for podcast as well as livestream and linear. Brand Metrics is a Swedish…
Update from radioland: Why BNR now more than ever?
  • 28 Oct 2020
Update from radioland: Why BNR now more than ever?

To date, 2020 has been a year with ups and downs for the radio world, including for BNR. We’ve seen explosive growth in digital listening, new programming with the associated reorganisation, lasting highest B2B selectivity, and much more. This is…
New from BNR: Automated pre-roll advertising for live stream and podcasts
  • 3 Jun 2020
New from BNR: Automated pre-roll advertising for live stream and podcasts

From today, advertisers can post a pre-roll for BNR Nieuwsradio’s live stream and all of our podcasts via an automated process. Advertisers can communicate with BNR’s -primarily professional- listeners both via FM and on every online platform that broadcasts BNR…