The FD

The FD’s journalists publish articles online every day. The hard-copy newspaper is published six days per week. The FD provides reliable information, backgrounds and new perspectives from a financial and economic viewpoint for everyone who wants to help shape the future.

The FD

What can advertising in Het Financieele Dagblad do for your brand?

Reach your intended audience

Reach only the decision-makers who need your product or service through channels they trust. Het Financieele Dagblad has the most targeted reach in the B2B and AB1 segments as well as the youngest daily newspaper readers of all Dutch newspapers.

Hitch a ride on Het Financieele Dagblad’s authority: brand-safe advertising

Entrust your brand to the journalistic channels your target audience trusts. Het Financieele Dagblad has been the leading authority in news media for decision-makers for decades now.

Realise all your communication objectives

Reach your target audience through multiple channels and advertising formats in print, online, sponsoring, and branded content. Draw attention to your brand in a relevant and current context.

Scores of which we are proud

112,000 Paying subscribers

+4% compared to the previous year

191,000 Reach Monday through Saturday

FD readers

396 B2B selectivity

The most targeted reach in B2B

20,000,000 Pageviews p/m

Desktop, tablet and via the app

Advertising in Het Financieele Dagblad

Print advertising in the FD

An advert in Het Financieele Dagblad guarantees high impact.

Digital advertising on FD

Increase conversion of your campaign with high-performance advertising formats.

FD Brand Story

Draw the reader into the story behind your brand and grab the space your brand deserves.

FD Plus Propositions

Ensure even higher impact with the opportunities offered by Plus Propositions.

View our Quickscan Rate Card with the most commonly chosen products.

The target audience

Most targeted reach in B2B, AB1, and among young newspaper readers

The FD targets the top segment in the business news market: the business community in the Netherlands. Individuals in the middle and higher social classes (AB1), who often have an upper management position, make decisions, and have well-developed financial and business awareness.

Print and digital

The FD pursues a digital-first development strategy, which translates to significant growth in online readership: 34% in 2020. A growing number of online readers access the FD via the FD app as is reflected in the increased user numbers: a 50% increase in 2021 compared to 2020. Since most visitors are logged in, this yields a wealth of data and targeting opportunities.

Weekdays & weekends

The FD’s reach is higher at the weekend than during the week. A large number of weekend subscribers receive the hard-copy newspaper and FD Persoonlijk at home. Since people have more time and space for leisurely reading and relaxation with FD Weekend and Persoonlijk at the weekend, the combined subscription (digital on weekdays and hard copy at the weekend) is extremely popular.

About Het Financieele Dagblad

Het Financieele Dagblad is the leading source of news and inspiration that puts the world’s developments in their financial and economic context 24 hours per day and seven days per week. Not just with the most recent news but also with in-depth articles, and always forward-looking.

The power of Het Financieele Dagblad resides in its unceasing and unconditional search for the truth, respect for the facts, and independence from political movements or religions and commercial interests.

The FD offers exactly what you need to have an impact, providing unbiased and reliable information, backgrounds and clarification and offering new perspectives. We open the door to a relevant network and act as a platform for dialogue.

The future is shaped today, by people who want to set their own course. People who manage to understand changes in an increasingly complex world and want to make a difference. Are you already an FD reader?

Brainnet improves brand awareness through BNR sponsorship

Brainnet improves brand awareness through BNR sponsorship

Aim: Increasing brand awareness and market share of the only independent contingent workforce management expert in the Netherlands.

Solution: Sponsoring Werkverkenners, a weekly BNR show. Preceded by a spot campaign on radio and in print.

Expert advice within one minute

Want to know what FD Mediagroep can do for your company? Answer three questions about your target audience, objective, and budget and receive advice immediately.

Would you prefer personalised advice? Please contact our colleagues at Sales Support +31 20 592 8585