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The New Way of Listening

January 2023 will see the start of a completely updated listener survey (NLO). From then on, NLO will publish weekly radio figures, increasing the opportunities for strategic planning – for radio stations, media agencies and advertisers. Nevertheless, the changes in…

BNR gets a makeover

After more than a decade, BNR has a new corporate identity. In the light of the strong growth seen in podcasts and visual radio, there has been an increasing need to convert the BNR signature into an original and innovative…

FD Mediagroep acquired IPE International Publishers Ltd (IPE)

“FD Mediagroep through its B2B division FD Business aims to provide need-to-know news and information to institutional investors and pension professionals in the Netherlands. We intend to become a leading investment and pensions publisher in Europe and the acquisition of…

BNR Nieuwsradio: strong in the men aged 20-34 target audience

Every month, Evert Bronkhorst, Strategy Director for Abovo Media, discusses developments in the latest NLO data. In his Adformatie column dated 24 October, he spotlights the men aged 20-34 target audience: There is a special mention for BNR Nieuwsradio, too.…

New Decision Makers Survey publication improves understanding of decision-makers in the Netherlands

The 2022 Decision Makers Survey (DMS) was published today. The DMS has been the leading survey among decision-makers in the Netherlands since 1982. Stichting NOM has been responsible for the survey since 2021, making the DMS an integrated component of…

The way to a target group’s heart is through their ears

Survey of the impact of audio campaigns on brand KPIs In the first six months of 2022, FD Mediagroep carried out a large-scale survey in alliance with Brand Metrics. The survey examined a staggering 20 BNR Nieuwsradio audio campaigns. The…

How does digital audio advertising work?

Advertising via digital audio has now become an essential part of any organisation’s marketing strategy. The range of digital channels available is growing rapidly, as is the number of listeners, opening up great opportunities for businesses. The fact that they…

Audio study leads to further research

A major study recently revealed that advertisers can achieve the greatest impact by means of audio campaigns. Especially when compared to traditional online display advertising, audio campaigns were shown to have almost double the impact on brand KPIs. The study’s…

The huge impact of audio campaigns on brands

– Press release – A study of 20 campaigns, each with 700 respondents Amsterdam, 15 July 2022 Advertisers looking to raise their game in terms of brand awareness and brand consideration benefit most from an audio campaign. This is according…

Blog The Podcast Show London 2022 day 1

‘We’re allowed out again.’ I hate that (already) clichéd statement, but we were indeed allowed out again. After 3 years of preparation and postponement for well-known reasons, ‘The Podcast Show’ took place for the first time in London on 25…

Podcasting at the heart of your marketing mix

In recent years, podcasting has become an increasing trend in marketing territory. The FD Mediagroep believes podcasting should be at the heart of a good marketing mix. But that’s easier said than done, which is why we’d love to tell…

Radio Goes Digital!

Let’s go digital, we heard on all (analogue) Dutch radio stations years ago. That message from the RAB (now Audify) and its affiliated channels proved effective: improved audio quality and a broader offering led to a digital expansion beyond expectations.…

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Everything about FD Mediagroep

The New Way of Listening

BNR gets a makeover

FD Mediagroep acquired IPE International Publishers Ltd (IPE)

BNR Nieuwsradio: strong in the men aged 20-34 target audience

New Decision Makers Survey publication improves understanding of decision-makers in the Netherlands

The way to a target group’s heart is through their ears

How does digital audio advertising work?

Audio study leads to further research

The huge impact of audio campaigns on brands

Blog The Podcast Show London 2022 day 1

Podcasting at the heart of your marketing mix

Radio Goes Digital!

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