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Sponsoring

By sponsoring a radio program, segment, podcast, or event, you align your brand with the trusted journalistic formats of FD Mediagroep (FD and BNR). This increases brand awareness among B2B audiences and strengthens brand consideration. It allows you to build thought leadership around the themes that matter most to you.

Benefits of Sponsoring

Trusted Context

Your brand appears in an environment renowned for journalistic independence and quality. This credible context strengthens brand association and lends extra credibility to your message, helping you build trust among business decision-makers.

High Awareness Among Decision-Makers

By maintaining visibility within FD and BNR titles, you reach a selective and exclusive daily audience of business decision-makers and influencers in the Netherlands.

Consistent Presence

Sponsorship offers a consistent presence within trusted formats such as FD Dagkoers and BNR radio programs. Your brand benefits from long-term visibility with minimal effort from you and your team.

A Selection of Our Solutions

A glimpse of the opportunities to connect your brand to one of the FD or BNR formats.

BNR Audio Formats

Claim a theme or domain by sponsoring journalistic audio formats, such as a radio program or podcast.

BNR Location Broadcasts

Host a BNR broadcast at your company or event. Combined with a multimedia campaign, this generates significant reach and impact.

FD Dagkoers

Build brand awareness among business decision-makers by sponsoring the FD’s premier daily news podcast.

FD Gazellen

Align your brand with the ultimate award show for the fastest-growing companies in the Netherlands. FD Gazellen offers a trusted context and an exclusive setting with key business leaders

Achieve your brand objectives through sponsoring?

Do you want to maximize the high-quality reach of BNR and FD while claiming a specific theme or domain? Let us help you with a tailored sponsorship package. Tell us your goals and challenges, and we will brainstorm the possibilities with you—no strings attached.

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Protected: How podcast sponsoring increased brand consideration for Bitonic
Cases

Protected: How podcast sponsoring increased brand consideration for Bitonic

The challenge: There are many players on the crypto market. In addition to the multitude of competitors, they all have similar brand names. So how do you stand out from the crowd? Moreover, crypto hasn’t been in the news in a positive manner recently, making it all the more important to build trust in the target audience.’