How can we help you?
Radio means grabbing your audience’s undivided attention, heart and head. Radio works as a lever on your campaign; not using a radio campaign means losing impact.
In addition to campaign recognition, our experience with radio campaigns shows that they result in an increase in search actions.
Average weekly reach
Average per week
Relevant B2B reach
AB1-Male-25/59-2*median income weekly reach
Your campaign at the heart of top-tier journalism, featuring intelligent programming, high-profile presenters, compelling debates and playful entertainment.
Claim your authority by linking your brand to a specific topic as the (exclusive) sponsor of BNR radio programmes.
One of the key advantages of radio advertising is its immediacy as a medium. Consequently, radio campaigns can deliver rapid results. Furthermore, our experience shows a significant increase in campaign recognition. In short: an effective medium with high conversion potential.
It is a well-known fact that BNR offers the most precise reach within the B2B segment. However, our listeners represent much more than just the business community. For instance, a vast majority fall into the AB1 socio-economic group, and most are educated to degree level or higher. Furthermore, many of them command a household income that is double the national average.
Are you looking to build brand awareness, or is your focus on lead generation? Our specialists possess in-depth knowledge of the various radio opportunities available and will help you craft the most effective media plan for your target audience—from sponsorship to spot advertising.
Cases
Aim: Increasing brand awareness and market share of the only independent contingent workforce management expert in the Netherlands.
Solution: Sponsoring Werkverkenners, a weekly BNR show. Preceded by a spot campaign on radio and in print.
Want to know what FD Mediagroep can do for your company? Answer three questions about your target audience, objective, and budget and receive advice immediately.
Would you prefer personalised advice? Please contact our colleagues at Sales Support +31 20 592 8585
