• 9 Mar 2022

Het Financieele Dagblad vital to finance professionals

NOM and Decision Makers Survey reach studies show importance of the FD

Het Financieele Dagblad vital to finance professionals

On average, Het Financieele Dagblad reaches 26,000 people in the finance industry every day. It should come as no surprise that the premier finance newspaper in the Netherlands is a leader, but now data from two reach studies, NOM and Decision Makers Survey, prove how vital the FD is to employees in this area. The FD realises a selectivity index of 409 among finance professionals and as such, easily trumps every other national news media in the industry.

Moreover, the FD manages to reach a significant number of decision-makers in the business finance arena. On average, the FD reaches well over 9% of final decision-makers in the industry, which is equivalent to 29,000 persons in this target audience. While these decision-makers may not necessarily work in the finance industry, they are the ones who make the decision to buy financial products and services for their company.
Het Financieele Dagblad is therefore the leading media for pension product, investment solution, business capital and other financial providers to reach finance professionals and decision-makers.

Want to know more about our opportunities? Please visit https://fdmg.nl/en/advertise/print/