Decision-makers in The Netherlands

The surveyed population includes decision-makers working in companies with at least two employees in all industries. In the Netherlands, this means 605,000 CEOs, financial directors and executives responsible for purchasing, sales, marketing, HR, and automation. A total of 2,758 decision-makers have been surveyed for the 2022 DMS publication.

Insights Decision Makers Survey 2022

Some insights from the 2022 DMS:

• 71% of Dutch decision-makers are men, 29% are women.
• 75% is 35 to 65 years old.
• More than 40% has a gross household income of twice the median (€73,000) or higher.
• Over 50% of all decision-makers live in North Holland, South Holland, or North Brabant.
• With nearly 28%, financial/business/other services are the biggest sector in the survey.
• Decision-makers work long hours: 64% state that they work more than 40 hours per week.
• 75% of all decision-makers are leaders; 12% manage a workforce of more than 20 people.

Background characteristics and decision mandates of decision-makers are mapped for the survey. They are also asked about their work-related use of media, varying from printed media to websites, and from radio to e-papers.