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FD Persoonlijk Fashion Special

MAGAZINE CONTENT

The FD Persoonlijk Modespecial (Fashion Special) is a themed edition devoted entirely to fashion, style, and luxury. The magazine is published with Het Financieele Dagblad on Saturday and reaches the reader in his or her personal environment. The FD Persoonlijk Modespecial will be published on 7 September; the deadline for submitting advertising materials is 27 August.

5X fashion done differently
The special focuses on five entrepreneurs who interpret fashion in a different way. Why? With regular fashion production under heavy fire, more and more initiatives are emerging that approach fashion in a different way. They are not entrepreneurs who are upcycling or greenwashing—that is another trend entirely.

What about the hat?
Three experts talk about headwear. What about it? Are hats fashionable or not?

The wardrobe as a treasure chest
Your wardrobe is a treasure chest. Unnoticed, one collects quite a bit of capital in one’s wardrobe through the years. A wardrobe is not just a financial but also an emotional treasure chest.

Fibres
The fabrics used today are full of fibres: Tencel, modal and viscose. These fabrics are more environmentally friendly than cotton or linen, but they are expensive.

And more…
Interviews with trendsetters, an overview of the trends for the fall/winter 2019/2020 season, and photo shoots showing off the new collections.

Want to publish an ad in this magazine? Click here to contact the Sales Support department.

THE POWER OF FD PERSOONLIJK

PURCHASING POWER

28% have a gross annual household income of €84,700 or more.

PROSPEROUS READERS

67% have a high prosperity level (W1 or W2) and 73% are in the highest social class (A or B1).

ENVIRONMENT

The FD Persoonlijk brand means high-end positioning, exuding Luxury and Lifestyle.

THE BEST THINGS IN LIFE

FD Persoonlijk readers are very interested in holidays and travel (37%), wines (30%), cooking and dining (42%), and interior design (23%).

READER PROFILE

FD Persoonlijk reaches an exclusive audience: entrepreneurial individuals who have the financial freedom to pursue their desires and see the band as a source of inspiration.

HIGHLY EDUCATED

Readers have generally enjoyed a good education: 67% have completed a higher vocational or university Bachelor’s or Master’s degree.

FASHION AND TRENDS

55% of readers say they are interested in fashion (trends). 24% of readers are interested in cosmetics and personal care.

SPENDING

Readers spend more than their friends and families on holidays (37%), cosmetics and personal care products (5%), clothes (18%), furniture and interior design (6%), and luxury goods (8%).

LUXURY AND COMFORT

Luxury and comfort are important to FD Persoonlijk readers, say 55% of the readers.

AGE

45% of all readers are 25-49 years old.

ARE YOU INTERESTED?

We are always happy to discuss what FD Persoonlijk Fashion Special can do for your brand. Please contact us at  +31 20 592 8585 or salessupport@fdmediagroep.nl.