Advertising via Digital Audio
Reach the BNR target audience digitally at any time or location or within a specific context with Digital Audio. Through the radio live stream and our podcasts, which can both be accessed via internal channels as well as external channels like Spotify and iTunes.
In Digital Audio, the target audience makes a conscious decision to listen to selective content via a connected device. With the explosive increase in Digital and On-demand Audio media, there are plenty of opportunities for advertisers ranging from Digital Audio Advertising to content and sponsoring.
Scores of which we are proud
+20% compared to the previous year
+150% compared to the previous year
compared to last year (1.2 million starts p/m)
compared to last year (5 million downloads p/m)
Our Digital Audio Advertising proposition
Digital Audio Advertising
Insert a pre-roll before BNR’s radio live stream and a pre- or post-roll for BNR’s podcasts.
View our Quickscan Rate Card with the most commonly chosen products.
The advantages of Digital Audio Advertising
Communication with the listener
On demand or where the target audience has actively indicated that they will listen, which means they are more receptive to your message. One-on-one communication and 100% listener attention.
High attention value
Pre-roll advertising means that your message is played before the live stream or podcast. This results in maximum attention and high attention value for your brand and campaign.
Targeting options
BNR has a highly selective reach in B2B and AB1. Want to target your audience even more specifically? Digital Audio is a most suitable medium. A relevant message at all times through simple targeting by location, time, device, and context, such as topic or specific podcasts.
Expert advice within one minute
Want to know what FD Mediagroep can do for your company? Answer three questions about your target audience, objective, and budget and receive advice immediately.
Would you prefer personalised advice? Please contact our colleagues at Sales Support +31 20 592 8585