Cases
Increasing AMDAX’s brand awareness through podcast sponsoring
Aim: Increasing the brand awareness of the AMDAX trading house among serious Dutch crypto investors.
Solution: Main sponsor of Cryptocast and a comprehensive multimedia campaign on the FD and BNR platforms.
Background:
AMDAX is a trading house for serious crypto investors aiming to preserve and grow its clients’ wealth in a way that fits a decentralised and digital future. They serve clients across the spectrum: individuals, corporations, family offices, and financial institutions.
Challenge and approach:
AMDAX wishes to increase their brand awareness among serious crypto investors on the Dutch market and achieve national awareness. From 1 January 2021 up to and including
30 June 2021, AMDAX was promoted as the main Cryptocast sponsor in the podcasts and in a multimedia campaign on the FD and BNR channels.
Concrete approach:
The AMDAX sponsor campaign started in January 2021 and initially covered 6 months:
- Audio promos Cryptocast before, during and after the podcast
- Two on-site Cryptocast episodes and audio promo in radio show Crypto Update
- Sponsor promotion podcast page bnr.nl/podcast/cryptocast
- Display campaign on bnr.nl/podcast/cryptocast
- FD Brand Story in Het Financieele Dagblad
- Ads in FD Persoonlijk magazine
- Print ads in Het Financieele Dagblad
- Social posts on Twitter and LinkedIn
Result:
- Target audience selection is positive and with good selectivity indexes
- The topics and target audience are a good match: all messages achieve scores exceeding the benchmark
- The target audience was reached effectively with 3-5 contacts on average
- AMDAX welcomed new clients thanks to the partnership with FD Mediagroep
- The sponsoring partnership between AMDAX and FD Mediagroep has been renewed
Conclusion
Conclusion on AMDAX and Cryptocast’s partnership
Good results were achieved for AMDAX thanks to a great mix of channels (print, radio, online, podcast) and communication type (sponsoring, advertising). Structural consultation and proactive contributions resulted in a productive partnership that was extended at the end of the first campaign.
Listen: Audio spots AMDAX sponsoring Cryptocast
Promo Cryptocast, sponsored by AMDAX:
AMDAX brand story:
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