• 28 Nov 2024

BNR offers new digital opportunities

Amsterdam, 28th November 2024 – FD Mediagroep is taking another significant step in BNR and its digital transformation. After years of innovation in content and distribution, the business news broadcaster is now completing its advertising portfolio with new digital capabilities. This strategic move accelerates BNR’s evolution from a traditional radio broadcaster to a fully integrated media platform that follows the daily rhythm of business decision-makers.

BNR offers new digital opportunities

"Our digital transformation began years ago with the introduction of podcasts and online content", says. We recognised then that the traditional peak-hour moment would shift towards a continuous demand for business news. This transformation has accelerated - professionals now determine for themselves when and how they consume news. By aligning our complete advertising portfolio accordingly, we can further accelerate this development and reach business decision-makers at all stages of their journey."

Huibert Scholtens Head of Digital and Podcasts at BNR

Digital opportunities: innovative products across customer journey

In recent years, BNR.nl has transformed from a radio website into a comprehensive business news site, experiencing explosive growth to 2 million unique visitors monthly and over 6 million podcast downloads. With the launch of renewed apps later this year and additional investments in digital infrastructure, BNR aims to reach 3 million visitors by the end of 2025. In addition to its existing offering of radio spots, digital audio advertising, sponsorship and display advertising, BNR is now expanding its portfolio with new products that align with changing media behaviour:

 

Premium video content via YouTube

The BNR YouTube channel, with 2.5 million views and 750,000 unique viewers monthly, is now open for direct advertising purchases. Advertisers can buy both directly and programmatically in a fully controlled, high-quality and brand-safe environment. The channel is almost fully booked for 2024.

BNR Brand Story

A new premium digital content environment where brands can position themselves as thought leaders. Through branded articles, advertisers can share their expertise with the BNR audience in a format that seamlessly integrates with the familiar BNR environment.

BNR Business Beats

BNR Business Beats forms a new addition to BNR News Radio. Whilst BNR News Radio focuses on news and background information, Business Beats plays non-stop music. This format has been specifically developed to accompany business professionals throughout their workday and aligns seamlessly with their work rhythm. Advertising is now possible via this platform as well.

 

BNR digital platforms: new opportunities for news consumers

"Through this expansion, we can now offer advertisers a unique integrated offering. Where advertisers previously had to choose between different channels and formats, they can now roll out one coherent campaign across all our platforms. From radio spots and digital audio during news programmes, to pre-rolls on our YouTube content during lunch, display advertising on BNR.nl throughout the workday, to podcast sponsorship in the evening. This complete integration not only ensures greater reach but, more importantly, more relevant reach at moments when business decision-makers are truly attentive to the message."

Jacomien van Doorn Head of Digital Sales at FD Mediagroep

"This is more than just adding new advertising opportunities. By enriching our portfolio, we can accelerate BNR's digital transformation. We see that business decision-makers are increasingly using different media channels for their news consumption. By now giving advertisers the opportunity to follow this complete journey, we're coming full circle. This enables us to invest even more in quality content and innovative formats, which ultimately benefits both users and advertisers."

Scholtens

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About BNR

BNR is part of FD Mediagroep, the Netherlands’ only 100% news operator. Originally a business news broadcaster, BNR has developed into a leading multimedia platform that reaches hundreds of thousands of professionals daily via radio, podcasts, video and online content.

For more information

Romy.Bulters@fdmediagroep.nl 06-41567700