Use podcast to give your brand a voice
Get your brand straight into you target group’s ears and heart. With over 20 years of experience in audio in the commercial domain, we can translate your brand challenges into authentic audio stories.
We have the expertise you need, whether it’s about sponsoring or creating your own brand story series. We can enhance your podcast with a multimedia campaign within our high-quality, selected channels, to put your brand into the spotlight with your target group.
Scores of which we are proud
The most targeted reach in B2B
+150% compared to the previous year
Average per week
compared to last year (5 million downloads p/m)
The possibilities of a podcast
Sponsoring a BNR Original Podcast
Link your brand to a successful BNR podcast with a campaign that reaches our total target group.
Sponsoring a BNR Special Podcast
Develop a journalistically independent podcast with an extensive campaign for optimum exposure.
View our rate cards with the most commonly chosen products.
The advantages of podcasting
Intimate conversation
Let your brand seep into the ears of your target group and create 100% impact.
Proven impact
Podcasts attract a dedicated target group of attentive, active listeners.
- Awareness +89%
- Brand preference +24%
- Brand consideration +57%
- Purchase intention +14%
Listen anywhere, always relevant
People can listen to podcasts at any time of the day. As your community of listeners is always keen to learn something new, your podcast remains relevant for a very long time.
Expert advice within one minute
Want to know what FD Mediagroep can do for your company? Answer three questions about your target audience, objective, and budget and receive advice immediately.
Would you prefer personalised advice? Please contact our colleagues at Sales Support +31 20 592 8585
Cases
Unilever: podcast series ‘Voeding van Morgen’
Aim: Thought leadership, claiming expertise in food & sustainability.
Solution: Sponsorship of the (BNR Original) podcast series Voeding van Morgen (’Tomorrow’s Food’)
Bekijk welke van onze producten het beste aansluiten op jouw doelgroep en adverteer met de beste resultaten. Doe de Media advisor in minder dan twee minuten.