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If your marketing efforts still consist of sending out emails to your customers without much forethought, it is time for a rethink. Privacy laws are constantly evolving, so it is crucial to find effective ways to reach potential new clients. Alvero and Dormio demonstrate how a display campaign can ensure you reach exactly the right audience.
As of 2024, third-party cookies are no longer available. As data and privacy regulations tighten, a significant amount of data is being lost, which could potentially impact your turnover. The disappearance of third-party cookies means you no longer have access to user data, making it harder to reach your customers online. An alternative is the use of first-party data, which allows for even more precise targeting. FD Mediagroep has been collecting this data directly from its readers for over seven years.
In response to changing privacy laws, many entrepreneurs and marketers are choosing to invest in building their own ecosystems based on collected data. This data can be acquired through direct customer contact, personalisation, and optimised user experiences.
However, this can require a substantial investment. Proving that first-party data ultimately yields a higher return than it costs remains a challenge. Therefore, you may choose to leverage first-party data through advertisers instead.
FD Mediagroep offers an extensive range of targeting options, from sector-specific audiences to contextual targeting and bespoke first-party data solutions. This ensures your advertisement reaches the very heart of your desired target group.
As the largest office furniture rental company in the Netherlands, Alvero provides flexible workspace solutions to businesses, government bodies, and high-end events. Dormio Investments has over 20 years of experience in selling high-quality holiday homes in the luxury segment. Both companies target niche audiences that are difficult to reach, especially now that third-party cookies are off the table.
Despite these challenges, the exceptional selectivity offered by FD Mediagroep, combined with focused targeting, has enabled us to reach these potential customers accurately. They are enthusiastic about the partnership, which focuses on the quality of our first-party data proposition, specifically targeting ‘Business & Entrepreneurs’ and ‘Investors’. The results speak for themselves.
Curious about the results of our display campaigns and how Alvero and Dormio reach their customers effectively?
View the full case study, including the results and key campaign take-outs.
The granular targeting options provided by FD allowed us to effectively connect with our specific target audience.
Let’s discuss what we can do for your brand. Fill in your details below, and we will be happy to assist you further.
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