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The results of the annual Media Report by Adformatie and Ipsos have been published. This year, FD, BNR, and FD Mediagroep have once again shown significant improvements.
This is most evident in the overall category: a ranking that includes all Dutch media operators. Across all media types, not only have high positions been achieved, but there is also clear growth compared to last year.
The report then zooms in on specific categories. Within Print, FD takes the number one spot in the following areas:
FD’s strong performance in these categories is also reflected in the lists comparing all media operators. Innovative, Leading, and Customer-Centric: FD consistently secures solid Top Ten positions.
In the Online and Audio-Visual categories, FD Mediagroep and BNR both achieve second place in overall appreciation.
As the report emphasizes: independent journalism and a strong user focus form the foundation of this success. The consistently high scores underscore FD’s position as a leading title in the market.
The report featured three questions for Job van Wagensveld, Commercial Director at FD Mediagroep.
“2025 was a year that validated our long-term vision and demonstrated the success of our digital transformation strategy. Growing to 125,000 subscribers and maintaining a customer satisfaction score of 8.2 confirms that our focus on quality and digital innovation works. FD and BNR continuously innovate across digital platforms. In 2025, this resulted in significant growth in podcast usage, personalized newsletters, and leveraging our first-party data. Winning the AMMA award for Media Operator of the Year was a great recognition and generated a lot of positive energy internally. We are also very proud of our B Corp certification.”
“Everything starts with independent, high-quality journalism. That’s why our critical readers come to FD, and it’s why FD is growing (and has the youngest readership among Dutch daily titles). Everything we do revolves around the user, creating a selective and premium environment where impact matters. At the same time, we listen closely to advertisers and continuously optimize to remain relevant and effective, maintaining the same high standards—both in print and digital. Research shows that advertising in our portfolio significantly increases brand trust. Advertisers value our integrated approach because it enables them to reach business decision-makers across multiple touchpoints, always in a brand-safe context. Achieving the top position in the Media Report for the second consecutive year feels like a fantastic compliment.”
“A lot is happening globally, and as a news organization, we feel it all. We see a growing need for high-quality analysis, especially in times of information overload. For us, quality and the user remain central. For the Dutch media landscape, we expect long-term trends to continue, with AI as the major newcomer and disruptor. AI is leaving the experimental phase (as we already see with Big Tech) and will have a significant impact on players and processes in our ecosystem in 2026—leading to new competitive dynamics and disruption. We are closely monitoring this and learning our own lessons. Beyond AI, we anticipate further developments in digital, such as continued growth in digital audio, video, and content. Smart use of data and technology will be crucial. Our focus remains on digital innovation and strong partnerships with agencies and advertisers. This is the only way to stay distinctive and relevant.”
