{"id":9346,"date":"2023-05-17T16:08:58","date_gmt":"2023-05-17T14:08:58","guid":{"rendered":"https:\/\/fdmg.nl\/en\/?p=9346"},"modified":"2024-05-21T16:23:34","modified_gmt":"2024-05-21T14:23:34","slug":"programmatic-podcasting","status":"publish","type":"post","link":"https:\/\/fdmg.nl\/en\/news\/programmatic-podcasting\/","title":{"rendered":"Programmatic podcasting"},"content":{"rendered":"

Podcasts. They are hard to ignore in the media consumption of many consumers these days. Advertisers are quick to follow and rely more and more frequently on Programmatic Advertising. These are the most important tips and tricks to keep in mind when setting up a Programmatic Podcasting deal.<\/p>\n

Text by Jacomien van Doorn, Head of Digital Sales & Development<\/em><\/p>\n

Podcasting at FD Mediagroep<\/h2>\n

Nearly half of all people in the Netherlands now listen to podcasts at least once a month (Markteffect Podcast Monitor, 8th<\/sup>\u00a0measurement, 2022). This is even higher for FD Mediagroep users, with as many as 80% listening to podcasts more or less frequently. FD Mediagroep has been dominating rankings in the NMO Podcast Standard in recent months. As a traditional niche player, we can even call ourselves a market leader in podcasting.<\/p>\n

As the BNR and FD<\/em> publisher, we started offering our users podcasts eight years ago. And we always look for ways to connect our advertisers with our target audience as effectively as possible. There is a range of options to match a brand\u2019s communications objective. Examples are podcast sponsoring, branded podcasts, as well as more \u2018traditional\u2019 in-podcast advertising through pre-, mid- or post-rolls. We see that in-podcast advertising in particular is becoming more dominant, both in the market and at FD Mediagroep. And in addition to our B2B customers, a growing number of B2C customers are joining in.<\/p>\n

Why?<\/strong><\/p>\n