{"id":9186,"date":"2022-10-25T09:00:24","date_gmt":"2022-10-25T07:00:24","guid":{"rendered":"https:\/\/fdmg.nl\/en\/?p=9186"},"modified":"2024-05-21T16:50:24","modified_gmt":"2024-05-21T14:50:24","slug":"bnr-nieuwsradio-strong-in-the-men-aged-20-34-target-audience","status":"publish","type":"post","link":"https:\/\/fdmg.nl\/en\/news\/bnr-nieuwsradio-strong-in-the-men-aged-20-34-target-audience\/","title":{"rendered":"BNR Nieuwsradio: strong in the men aged 20-34 target audience"},"content":{"rendered":"

Every month, Evert Bronkhorst, Strategy Director for Abovo Media, discusses developments in the latest NLO data. In his Adformatie<\/em> column dated 24 October, he spotlights the men aged 20-34 target audience:<\/p>\n

There is a special mention for BNR Nieuwsradio, too. While NPO Radio1 has an old profile, the score for the category men aged 20-34 in particular stands out with high selectivity. It seems that BNR is able to attract the younger group with an interest in current affairs, news, and background information more convincingly.<\/em><\/p>\n

A closer look at the most recent NLO data shows that this is correct. BNR realises a selectivity index as high as 144 in the Male, 20-34 YO target audience. Another interesting fact is that these men listen to BNR considerably longer than the average listener. On a weekly basis, the listening time of men aged 20-34 is well over 60% greater, a highly interesting fact for advertisers targeting this audience.<\/p>\n

The attraction of BNR\u2019s content for a relatively young target audience is not just visible in the NLO data alone. A Motivaction survey yields some more interesting insights:<\/p>\n