{"id":3442,"date":"2020-10-28T14:37:20","date_gmt":"2020-10-28T13:37:20","guid":{"rendered":"https:\/\/fdmg.nl\/en\/?p=3442"},"modified":"2021-10-26T15:44:36","modified_gmt":"2021-10-26T13:44:36","slug":"update-from-radioland-why-bnr-now-more-than-ever","status":"publish","type":"post","link":"https:\/\/fdmg.nl\/en\/news\/update-from-radioland-why-bnr-now-more-than-ever\/","title":{"rendered":"Update from radioland: Why BNR now more than ever?"},"content":{"rendered":"

To date, 2020 has been a year with ups and downs for the radio world, including for BNR. We\u2019ve seen explosive growth in digital listening, new programming with the associated reorganisation, lasting highest B2B selectivity, and much more. This is the perfect moment to talk about\u00a0What<\/strong>\u00a0BNR stands for,\u00a0Who<\/strong>\u00a0tunes in,\u00a0When<\/strong>\u00a0and\u00a0Why<\/strong>\u00a0people listen to BNR.<\/p>\n

What does BNR stand for?<\/h2>\n

BNR presents the latest news on the radio and via radio live stream to professionals in the Netherlands. BNR also zooms in on and provides context for events and developments in dozens of well-known BNR podcasts. Top journalism with intelligent programmes, prestigious hosts, and exciting debates. BNR\u2019s key editorial domains help professionals in the Netherlands make the right business decisions every day:<\/p>\n

<\/h2>\n

Economy & Finance \u2013 Sustainability \u2013 Business \u2013 Mobility \u2013 News & Politics \u2013 Tech & Innovation.<\/p>\n

Who tunes in?<\/strong>
\nBNR = B2B<\/strong>, and has been for years. But did you know that:<\/p>\n

*With a selectivity of 266 in B2B<\/strong>, you have the highest chance of reaching professionals in the Netherlands and therefore reduce campaign budget waste to the absolute minimum?
\n*BNR listeners often enjoy a\u00a0dual middle household income<\/strong>\u00a0(selectivity 221)?
\n*Half of all BNR listeners have completed a\u00a0higher vocational education<\/strong>\u00a0or higher and BNR has a selectivity of 229 in\u00a0Executive Management positions<\/strong>?<\/p>\n

BNR = tuned in all day!<\/h2>\n

At home, on the road or at the office; professionals in the Netherlands still listen to BNR! Thanks to working from home, people no longer listen to the radio during peak traffic hours alone, resulting in a distribution of reach throughout the day. Moreover, the number of road users is the same but equally distributed throughout the day*.<\/p>\n

Meanwhile, digital listening has gone through the roof for BNR, with double the listening actions for both the radio live stream (over half a million per month) and the podcasts (over 2 million per month) in the space of one year! One quarter** of all podcast listeners also state that they do not listen to the regular radio, resulting in additional unique reach.<\/p>\n