Keeping distance from your target audience is not healthy

Stay in touch

Decision makers have an insatiable hunger for news at the moment. The FD and BNR have more readers and listeners than ever, presenting great opportunities in these difficult times. To raise your target audience’s spirit, for instance, to share relevant stories, and to communicate how you can help your audience.

Can we help you tell your story in the best possible way? Are you unsure whether to opt for an ad, podcast, branded content, or radio spot to reach your target audience? Feel free to contact us; we would be happy to assist you. We know how to make an impact and get the results you want.

Call +31 (0)20 592 8585, email us at salessupport@fdmediagroep.nl, or click the button below to fill out our contact form.

GET IN TOUCH

Keeping distance from your target group is not healthy

Social distancing is healthy, but keeping distance from your target audience is not. Make sure they don’t forget you and send them a message. Stay in touch.

DISCOVER THE IMPACT OF ADVERTISING

103629

paying FD subscribers

1600000

online livestream starts BNR per month

2500000

unique visitors fd.nl per month

Our lessons learned

Fortunately, there were many advertisers these past few weeks who realise that they must stay in touch with their customers and audience through hard times as well as good times. We learned some important lessons from a number of recent campaigns. We know which approaches work right now and which ones do not. We are happy to share this knowledge with you:

What does work now

• Sentiment trumps sales;
• staying loyal to your brand identity and customer base;
• entrepreneurs will remember your behaviour in hard times, so offer help, provide reliable information, be relevant to your customer base;
• design remains important: include a good trigger regardless of the medium;
• the online reach of news media (especially FD.nl and BNR.nl!) has grown exponentially, so be sure to include these channels to generate additional reach.

What doesn't work now

• Going for hard and fast turnover;
• communicating huge promotions;
• not changing your message and acting as if nothing is happening;
• not staying in touch: do not forget the entrepreneurs lest they forget you.

INCREASED REACH IN FD MEDIAGROEP COMMUNITY:

Growth of online listening numbers for BNR 0

Increase in unique visitors to FD.nl 0

Increase in unique visitors to BNR.nl 0

Increased consumption of news media

Rapid developments are generating a growing need for reliable news. This is not just true for consumers but for entrepreneurs, (private) investors, and professionals who require reliable news based on reality as well. As a result, the FD and BNR are experiencing significant growth:

• Daily newspapers are read more frequently and for a longer time. The FD now has over 100,000 subscribers!;
• the time that the Dutch spend listening to (online) radio channels in the coronavirus crisis continues to rise. BNR is the Netherlands’ leading home-working channel and experienced a 82% growth in the number of online listeners;
• as many of 54% of all Dutch consume news media more frequently today. The number of unique visits and views at FD.nl and BNR.nl has risen significantly as a result. FD.nl reached over 2.5 million unique visitors in April, for instance, and more than 1 million unique visitors accessed BNR.nl in that month.

Don't forget the entrepreneurs lest they forget you

We are willing and able to help you stay in touch with your customer base and audience. Feel free to contact us; we are happy to assist you. We know how to make an impact and get the results you want.