In a market in which print runs and advertising revenue are under pressure, the FD is a positive exception. The print run remains stable at 47,363 copies and our reach keeps expanding (154,000 on weekdays and 182,000 in the weekend). The number of digital subscribers is growing, too (currently 78,094). Our ambition to be the best printed daily newspaper in the digital era ensures that we continuously stay ahead of the competition in this challenging market. On 10 September 2018, Het Financieele Dagblad will be introducing the revitalised newspaper. With this introduction to a more convenient size, the following changes will be made in the rate card:
- At the launch of the revitalised newspaper, the FD will replace the millimetre-based rates for fixed rates per block size. This means the FD will no longer implement a separate settlement method, simplifying your procurement process.
- The FD is the only Dutch newspaper that cuts the paper cleanly. This means that advertisements can be positioned on the page without bleed, making new, unique advertising sizes possible. We have reduced the number of ad sizes to avoid an excessive diversity of formats and to give you a clear overview. We are also bundling the position factors, so you can see at a glance what supplements apply.
- We have also defined new, realistic gross rates. This allows us to do business with you more efficiently.
In addition to the fixed rates per block size, we have simplified the CPM. This makes it easier for you to compare the FD’s market position with other dailies on the market. Here, the FD follows the same principle as other daily papers, simplifying your procurement process. The CPM rates are based on the latest numbers of reach (source: NPDM 2018-I).