Het Financieele Dagblad is the leading source of news and inspiration that provides the financial and economic context for developments around the world. Its unique market position means it addresses a selective target group of entrepreneurial people; both in business and privately. Where the FD focuses primarily on business from Monday through Friday, the Saturday issue offers inspiration and in-depth articles, entering the reader’s private domain.
The highest selectivity in B2B (367, most selective in all daily newspapers) validates the choice for campaigns aimed to the business market. Because of an affluent target audience which is interested and inspired by luxury & lifestyle many premium B2C campaigns therefor fit perfectly in FD.
More specific information about the target group from the FD can be found under the header Target Group.