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Het Financieele Dagblad

REACH ENTREPRENEURIAL NETHERLANDS

Het Financieele Dagblad is the leading source of news and inspiration that provides the financial and economic context for developments around the world. Its unique market position means it addresses a selective target group of entrepreneurial people; both in business and privately. Where the FD focuses primarily on business from Monday through Friday, the Saturday issue offers inspiration and in-depth articles, entering the reader’s private domain.

The highest selectivity in B2B (381, most selective in all daily newspapers) validates the choice for campaigns aimed to the business market. Because of an affluent target audience which is interested and inspired by luxury & lifestyle many premium B2C campaigns therefor fit perfectly in FD.

More specific information about the target group from the FD can be found under the header Target Group.

Het Financieele Dagblad readers are among the higher income classes and strongly represented in the higher top tier segment of the business community, including professionals working in small to mid-sized companies, bigger organisations and the government. Het Financieele Dagblad reaches a high-end audience of enterprising people. They are the decision-makers in the Netherlands and those who have higher aspirations.

FD is very selective in target groups AB1 (156), B2B (381) and has the highest percentage of young daily newspaper readers in the Netherlands. At least 72% of FD readers belong to the AB1 target group, nearly 28% are part of the B2B target group and 53% of the readers are between 25 and 54 years old.

Are you curious about the rates and options? Find our rate card HERE or calculate the rate of your campaign using the online tool. Sales Support is happy to assist you using the contact form below, or call us at +31 20 592 8585.

Find our delivery specifications for Het Financieele Dagblad HERE.

Find our delivery specifications for FD.nl HERE.

THE POWER OF HET FINANCIEELE DAGBLAD

INDEPENDENT

Represents the continuous, unconditional search for truth, respect for the facts, and independence from political movements or religions and commercial interests.

ENTREPRENEURIAL TARGET GROUP

Het Financieele Dagblad readers are among the higher income classes and strongly represented in the higher top tier segment of the business community, including professionals working in small to mid-sized companies, bigger organisations and the government.

BUSINESS & PRIVATE

Where the FD focuses primarily on business from Monday through Friday, the Saturday issue offers inspiration and in-depth articles, entering the reader’s private domain. The FD embraces the reader throughout the whole week.

CONNECTING

Where the FD focuses primarily on business from Monday through Friday, the Saturday issue offers inspiration and in-depth articles, entering the reader’s private domain. The FD embraces the reader throughout the whole week.

146000

READERS MON-FRI

189000

Readers SAT

2500000

UNIQUE VISITORS P/M

108000

Paying SUBSCRIBERS

Het Financieele Dagblad

Het Financieele Dagblad is the leading source of news and inspiration that provides the financial and economic context for developments around the world. Where Het Financieele Dagblad focuses primarily on business from Monday through Friday, the Saturday issue FD Weekend offers inspiration and in-depth articles, entering the reader’s private domain.

Specials

FD Outlook shows how technology permeates every fibre of our work and life, and what this means for the strategy of both businesses and the government. FD Pensioen is a biannual newspaper addendum that discusses all relevant topics relating to the pensions industry, including the pension scheme of the future, affordability, solidarity between young and old, and mandatory pension saving. Tempus is a luxury glossy magazine about watches, jewellery and business that is published with the Tuesday newspaper twice per year.

FD.nl

FD.nl publishes the latest news and information about the stock exchange, financial world, economy, politics and business on a continuous basis. Visitors can compile their own personalised news page with the aid of keywords. All news messages, analyses, background articles and interviews created by the FD editors are available immediately to visitors. The FD App makes the latest news, including real-time stock market prices, available anywhere, anytime.

Events

The FD organises a range of events in the course of the year. The most famous of these is the ‘FD Gazellen’ the annual competition in which the FD grants the FD Gazellen Awards to the fastest growing companies in the Netherlands. Other successful events organised by the FD include: FD Circle, The Challenge, Personal Finance, and Het Financieel Diner.

In the time of the FD campaign, we witnessed traffic to our website double. Because we aimed for brand awareness, we were very pleased with several new customers.

Mariette van Brussel / Office Director at Legal People

The FD helps me make better decisions.

FD reader

The FD has a unique position in the media landscape. We put our time and energy into getting the facts right, we search for a deeper understanding, and we focus on business opportunities.

Jan Bonjer / FD’s Editor-in-Chief

The FD allows me to see the big picture in the current business climate.

FD reader

FD READERS:

ARE REPRESENTED IN THE HIGHEST INCOME CATEGORIES (W1 or W2) 0

HAVE A GROSS FAMILY INCOME OF 2X AVERAGE INCOME OR HIGHER (MINIMUM €69,000 PER ANNUM) 0

ARE REPRESENTED IN THE HIGHEST SOCIAL CLASSES (A OR B1) 0

WHITEPAPER ABOUT FD.NL AND BNR.NL USERS

Get to know the digital community of FD Mediagroep. Reach hard workers, highly educated career-makers, and an audience with high purchasing power. The power and influence of the Netherlands on both the small- and mid-sized segment as well as the corporate market. Are you curious about the opportunities? See Target Audience Profile for Users of FD.nl and BNR.nl.

Printed specials

Het Financieele Dagblad publishes several printed specials. View the calendar for the exact publication dates and deadline for submitting advertising material.

View data 2021