FD Persoonlijk Holiday Special

Magazine contents

The FD Persoonlijk Holiday Special is a themed edition for the holiday season. Published on Saturday 23 November with Het Financieele Dagblad, the magazine reaches readers in their personal environment. The deadline for submitting advertising materials is 12 November. Want to connect your brand this FD Persoonlijk Special? Please contact us at salessupport@fdmediagroep.nl.

Christmas tree

What does as Christmas tree cost?

Stress resistant

Everyone can learn something from these stress resistant time managers.

Dutch soil

Alcoholic drinks from Dutch soil.

The pressure of the December month

Tips for a day trip and nice places to take a breath of fresh air in the busy December month.

Jewellery

A photo series with the most beautifull jewels.

THE POWER OF FD PERSOONLIJK

Purchasing power

28% have a gross household income of at least € 84,700 per year. 22% have a personal net income of at least € 50,001 per year.

AFFLUENT READERSHIP

67% are in the higher prosperity class (W1 or W2). 73% are in the higher social class AB1.

Education

55% have a Higher professional education or University education bachelor/candidate/master/doctoral/postdoctoral degree.

POSITIONING

The FD Persoonlijk brand means high-end positioning, exuding Luxury and Lifestyle.

READER PROFILE

FD Persoonlijk reaches an exclusive audience: entrepreneurial individuals who have the financial freedom to pursue their desires and see the brand as a source of inspiration.

Personal care

24% of the FD Persoonlijk readers is interested in fashion, cosmetics and personal care.

Strong interest

55% of the readers is (strongly) interested in Fashion (trends) and 43% in Jewelry, watches and accessories.

Attention for

FD Persoonlijk readers are interested in gadgets, new technologies (61%), holidays and travel (85%), art (76%), film and video (76%), cars (56%), cooking and eating (88%) and wine (60%).

Spending

FD Persoonlijk readers spend more money than their enviroment on: holidays (37%), clothing (18%), food and drinks (20%), dining (23%), books/music/movies/games (21%).

Trips

65% of the readers have made a trip in the last 12 months. 40% made a trip abroad.

Are you interested?

We are always happy to discuss what the FD Persoonlijk Holiday Special can do for your brand. Please contact us at +31 (0)20 592 8585 or salessupport@fdmediagroep.nl.