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FD Persoonlijk Car Special

Magazine content

The FD Persoonlijk Autospecial is a themed edition focusing on the latest developments and innovations in the automotive industry. The magazine is published in concert with Het Financieele Dagblad on Saturday and reaches out to the reader in his or her personal environment. The FD Persoonlijk Autospecial will be published on 16 March; the deadline for submitting advertising materials is 5 March.

Interview with Bram Schot
Audi’s new CEO.

Max Verstappen Profile
The racing driver in the spotlight according to the classes in which he competed.

Three interviews with people who travel around the world at a slow pace
By bike, on foot, or by (sailing) boat.

Travellers do not want to wait around endlessly in airports. 
Is that feasible and what is being done to realise shorter waiting times?

The Beetle at a glance 
Production of the famous Volkswagen model will cease later this year

Not flying for one year
How easy is it? What are the alternatives?

News from the transport industry
Flying, driving, railway, sailing, cycling

THE POWER OF FD PERSOONLIJK

PURCHASING POWER

37% have a gross household income of €71,000 or over. Readers spend a greater than average amount on luxury goods.

AFFLUENT READERS

High selectivity in the highest income class W1 and the highest social class A.

UMFELD

The FD Persoonlijk brand enjoys a high-end profile and exudes Luxury and Lifestyle.

THE BEST THINGS IN LIFE

FD Persoonlijk readers are interested in jewellery, watches and accessories (48%), cooking and eating (80%), and home ideas and interior advice (65%).

Readers profile

FD Persoonlijk reaches an exclusive audience: entrepreneurial individuals who have the financial freedom to realise their desires and see the brand as a source of inspiration.

INTEREST LEVEL

FD Persoonlijk readers are interested in cars (60%).

CAR PURCHASE

24% of FD Persoonlijk readers are thinking about buying or will buy a car in the next 12 months.

CAR PURCHASE PRICE

15% of FD Persoonlijk readers primarily use a car with a purchase price exceeding €35,000.

TWO OR MORE CARS

FD Persoonlijk readers have two or more cars in their household (33%).

CAR APPEARANCE

FD Persoonlijk readers consider Comfort & Luxury (45%), Design (33%) and Appearance (20%) important when buying a new car.

DECISION-MAKER

The FD Persoonlijk reader makes the decisions concerning the purchase of a car him or herself (46%) or together with someone else (38%).

Interested?

We are always happy to discuss what the FD Persoonlijk Car Special can do for your brand. Please contact us at +31 20 592 8585 or salessupport@fdmediagroep.nl.