FD Persoonlijk Go! The leading automotive and mobility special

Magazine content

Go! is FD Persoonlijk’s automotive and mobility special. It is a theme issue about the latest developments and innovations in mobility and the automotive industry. The magazine is published with Het Financieele Dagblad on Saturday and reaches the reader in their personal environment. FD Persoonlijk Go! will be published on 20 March; the deadline for submitting advertising materials is 8 March.

The editorial contents of this issue:

*Novelties in cars, trains, bicycles, etc
*CEOs and entrepreneurs talk about their post COVID-19 dream trip
*The first motorway was built 100 years ago, marking the highlights and low points of Dutch motorways
*Camper van guide for everyone who plans to buy/rent one
*Spots in the Netherlands that feel like you’re holidaying abroad
*Travel report on a railway journey through America
*Sports in times of COVID: the favourite outdoor sports locations of three readers and their personal trainers
*Enjoying the flavours of Italy at home: travelling to Tuscany and Sicily in your mind

Are you curious about the advertising opportunities?

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THE POWER OF FD PERSOONLIJK

PURCHASING POWER

A selectivity of 330 for gross household income of at least € 87,100 per year.

PROSPEROUS READERS

FD Persoonlijk readers belong to the higher welfare class W1 (sel: 230) and social class A (sel: 253).

CONTEXT

The FD Persoonlijk brand enjoys a high-end profile and exudes Luxury and Lifestyle.

MALE/FEMALE

FD Persoonlijk readers: 63% men, 37% women.

Readers profile

FD Persoonlijk reaches an exclusive audience: entrepreneurial individuals who have the financial freedom to realise their desires and see the brand as a source of inspiration.

SECTOR

High selectivity among readers working in the transport industry: 235.

SPENDING

Readers spend a greater than average amount on cars (sel: 192).

INTENT TO PURCHASE A CAR

Planning to buy a new car in the next 12 months: certain (sel: 172).

PURCHASE PRICE CAR

The purchase price of the most commonly used car exceeds €40,000 (sel: 335).

ELECTRIC BIKE

Readers own an electric bike (sel: 123) or plan to buy one (sel: 195).

Interested?

We are always happy to discuss what the FD Persoonlijk Go! Special can do for your brand. Please contact us for more information.

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