FD Persoonlijk Mobility Special

Magazine content

The FD Persoonlijk Mobility Special is a theme issue about the latest style mobility and automotive developments and innovations. It is published together with Het Financieele Dagblad on Saturday and reaches the reader in their personal environment. The FD Persoonlijk Mobility Special will be published on 14 March; the deadline for submitting advertising material is 3 March.

Interview with Hanne Buis, CEO of Lelystad Airport
About her background as an Olympic yachtswoman and her current position as a member of Stedin Group’s supervisory board.

Check in
Talking to Eurostar’s CEO.

Interview triptych 
Young men and women who walk to Santiago de Compostela or other pilgrimage sites. What draws them? What do they get out of it?

Sound in electric cars  
Electric cars make little noise. So what if you want to hear ‘vrrrooom’ inside (or outside)? The composer Hans Zimmer (known for The Lion King and countless other movies) is one of the people working on this.

Trains: great cities within a four hour radius bird’s eye view 
Four surprising cities abroad that you can reach by train in less than half a day.

Aircraft: CO2 compensation
CO2 compensation whilst flying: how to do it. A selection of options.

Bicycles: Swapfiets’ profile
After Netflix and Spotify, the Dutch company Swapfiets seems to have become the trendsetter in shifting from ownership to use.

THE POWER OF FD PERSOONLIJK

PURCHASING POWER

35% have a gross household income of €71,000 or over. Readers spend a greater than average amount on luxury goods.

AFFLUENT READERS

High selectivity in the highest income class W1 and the highest social class A.

UMFELD

The FD Persoonlijk brand enjoys a high-end profile and exudes Luxury and Lifestyle.

THE BEST THINGS IN LIFE

40% of FD Persoonlijk readers have 2 or more cars.

Readers profile

FD Persoonlijk reaches an exclusive audience: entrepreneurial individuals who have the financial freedom to realise their desires and see the brand as a source of inspiration.

INTEREST LEVEL

FD Persoonlijk readers are interested in cars (56%).

CAR PURCHASE

23% of FD Persoonlijk readers are thinking about buying or will buy a car in the next 12 months.

CAR PURCHASE PRICE

8% of FD Persoonlijk readers primarily use a car with a purchase price exceeding €40,000.

TWO OR MORE CARS

FD Persoonlijk readers have two or more cars in their household (40%).

CAR APPEARANCE

FD Persoonlijk readers consider Comfort & Luxury (45%), Design (29%) and Appearance (17%) important when buying a new car.

DECISION-MAKER

The FD Persoonlijk reader makes the decisions concerning the purchase of a car together with someone else (40%).

Interested?

We are always happy to discuss what the FD Persoonlijk Mobility Special can do for your brand. Please contact us at +31 20 592 8585 or salessupport@fdmediagroep.nl.