Digital

THE PERFECT TARGET AUDIENCE FOR YOUR CAMPAIGN

FD Mediagroep is an authority in the financial and economic domains. We offer access to up-to-date, alert and relevant information, 24×7, wherever you are. Digital information is available via our websites, apps, newsletters, and the social media. Het Financieele Dagblad takes a digital-first approach, so all the news is published online immediately. We do not wait for tomorrow’s newspaper. And BNR is broadening its FM basis with audio-on-demand initiatives, such as podcasts and smart radio.

FD Mediagroep presents itself as a ‘beacon for decision-makers’. We help executives, professionals and entrepreneurs stay ahead of their game by offering authoritative, independent, and reliable journalism, both through traditional carriers, in print and the FD, and through every available digital channel.
FD.nl reaches 1.6 million unique visitors per month, over 60% of which are younger than 54 years old. 51% is C level or working in senior management. BNR.nl visitors are also young, and the website reaches 490,000 unique visitors per month.

Are you curious about the rates and options? Find our rate card HERE or calculate the rate of your campaign using the online tool. Sales Support is happy to assist you using the contact form below, or call us at +31 20 592 8585.




Find our delivery specifications HERE.

THE POWER OF OUR DIGITAL PLATFORM

EYE-CATCHING NEW AD POSITIONS

Such as the superheader plus. An impactful rich media format which is served out cross device. Claim the homepage of the FD and book your Super Header Plus campaign today!

HIGHER VIEWABILITY

No impact without visibility! The minimum viewability of all ad positions on the new fd.nl is 50%. Would you prefer a minimum viewability of 70%? Ask us about the options!

NEW TARGETING OPTIONS

Your target group in sharp focus? Make use of our new targeting possibilities! With Contextual Targeting on the core domains of the FD, your campaign achieves optimal results with minimal waste.

AUDIENCE EXTENSION

Make use of our qualitative first party data and increase the unique reach and impact of your campaign through audience extension. We will be happy to put together a tailor-made campaign for you.

1600000

UNIQUE VISITORS FD.NL P/M

490000

UNIQUE VISITORS BNR.NL P/M

78000

UNIQUE USERS FD APP P/M

54

Almost 70% of FD.nl visitors are younger than 54 years old

New mobile formats

More than 60% of the traffic on fd.nl is mobile. That's why we have new impactful mobile formats available! The mobile half page, mobile header and mobile portrait are now available. Besides of course all cross device formats like the Super Header Plus, the rectangle and the advertorials.

Rich media

With our Rich Media options you interact with your target audience. For example with the In article Video, Super Header Plus, or Mobile Portrait Video ad. High impact formats for premium brands!

Optimized display set

Deliver a minimum of three formats (Rectangle, half page and billboard) and we'll make sure your campaign is optimized for the best results. We serve your campaign across all devices, allowing you to reach multiple contact moments with your target group.

(Branded) content options

Create extra engagement with your target group by using our content possibilities. FD Mediagroep is unique in view of our highly affluent, highly educated and B2B profile of users logged in from FD. BNR has a unique position when it comes to reaching podcast listeners and the working population of the Netherlands. Benefit from the power of our brands with your next branded content campaign.

Targeting options

Do you have your target group in sharp focus? Then make use of our targeting possibilities! We have several contextual targeting buckets available based on the core domains of the FD. Or opt for targeting based on our own first party data (C-level, branches, functions).

Audience extension

Based on our own first party data, we look for look-a-likes of your target group. In addition, we ensure that your target group is also activated on other relevant (whitelisted) sites by creating multiple contact moments. A higher unique reach in combination with greater exposure will ensure an optimal conversion.

THE FD.NL AND BNR.NL VISITOR

ARE C-LEVEL OR HIGHER MANAGEMENT 0

VISIT THE SITES MOBILE OR VIA THE APPS 0

WORK AT LEAST 25 HOURS A WEEK 0

SUPER HEADER PLUS

The cross device Super Header Plus is one of the new advertising formats: a Rich Media header over the full width of the screen with half a page ad. Take advantage now of the introduction offer and claim the homepage of the renewed FD.nl for € 6.250,-! Mail with Sales Support via salessupport@fdmediagroep.nl.

RATE CARD 2020 – QUICKSCAN

Our quickscan rate card has been updated with our new ad formats. Want to know more about the online advertising options? Ask your account manager or Sales Support (salessupport@fdmediagroep.nl) for our comprehensive rate card!