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Podcast Newsroom

FD AND BNR’S DAILY NEWS PODCAST

The podcast ‘Newsroom’ is released every day around noon. In just 20 minutes, listeners on the road, at work or at home are brought up-to-date by editors who know their business. The best of FD and BNR. On the newsroom floor, programme host Mark Beekhuis discusses the main topics of the day with the experts and journalists at FD and BNR.

Inspired by the popular American podcast ‘The Daily’ hosted by Michael Barbaro. Listen to the podcast Newsroom on BNR.nl.

ADVANTAGES OF SPONSORING PODCASTS

ATTENTIVE LISTENERS

The daily news features have high relevancy. The listeners are strongly interested in the news from a personal and/or professional perspective. The news context is need-to-know for the listeners.

INTIMATE LISTENING EXPERIENCE

Listeners choose to listen deliberately. Content does not reach them by happenstance but is selected, so listeners are guaranteed to be engaged. Podcasts are played back at a moment chosen by the listener.

STRONG JOURNALISTIC BRANDS

As a sponsor, you are linking your brand to high-end quality content created by two strong journalistic editorial teams.

INNOVATIVE

As a partner of this news podcast, you are ahead of the pack in the field of new media. The podcasts are distributed through many channels: the BNR app, BNR.nl, iTunes, and Spotify.

PROPOSITION

  • The partner is a sponsor of the BNR Newsroom podcast;
  • The content of the podcast is editorially independent;
  • BNR and the FD are the publishers;
  • BNR and the FD handle production, presentation and editorial content;
  • Sponsor name can be included as ‘mede mogelijk gemaakt door’ (powered by) or host read ‘partner van Newsroom is partner X (plus pay off)’;
  • Sponsor visible and audible in the large-scale promotional campaign on BNR and in the FD through social media and motorway advertising;
  • Podcast distribution via BNR.nl, the BNR app, iTunes, and Spotify.

INVESTMENT

If you link your brand name to the Newsroom podcast, you will build brand awareness among an engaged audience of ‘news junkies’ every day. The target group wishes to leverage in-depth knowledge to make better decisions.

The investment for the partner of Newsroom Q1 2018 is € 55,000 for a period of three months.

  • Net/net after deduction of agency discount and exclusive of VAT
  • Including design, production and distribution costs
  • Including large-scale introduction campaign (and maintenance campaign) in Het Financieele Dagblad, on BNR Nieuwsradio, via motorway advertising, online and social media

A daily news podcast was a long-cherished wish from us. I am very pleased with the cooperation with the FD specialists.

Sjors Fröhlich / Chief Editor BNR Nieuwsradio

There is always so much energy in the BNR newsroom. Everything revolves around high-quality journalism. I really look forward to sharing these stories with the listeners.

Roos Abelman / BNR editor and Newsroom host

ARE YOU INTERESTED?

We are always happy to discuss what Newsroom podcast can do for your brand. Please contact us at  +31 20 592 8585 or salessupport@fdmediagroep.nl.