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BNR De Technoloog

BNR DE TECHNOLOOG

The weekly podcast by Ben van der Burg and Herbert Blankesteijn. They invite high-profile experts to talk about technological developments and their impact on society. They have in-depth discussions about big tech companies’ strategies and the opportunities in technology.

The podcast reaches people who have an interest, professionally or otherwise, in technology. The target audience includes IT consultants, developers, marketeers, media professionals, and technical professionals, as well as managers, investors, young entrepreneurs and freelancers. This makes the podcast an interesting tool for recruiting IT professionals, for instance. The podcast’s tone of voice is driven and curious.

The listening actions of BNR De Technoloog are high. Every week, the podcast has some 8,500 regular listeners. The monthly audience is 33,000.

THE POWER OF BNR DE TECHNOLOOG

RELEVANT AND CURRENT

BNR De Technoloog talks about current and relevant developments in the field of technology and their impact on society. Topics in the past period include: cryptocurrency, electric cars, FinTech, artificial intelligence, Google in hardware, chatbots, and smart speakers are smart listeners.

INTENSIVE AND INTIMATE LISTENING EXPERIENCE

The BNR De Technoloog podcast is niche and intimate. Ben van den Burg and Herbert Blankesteijn host the weekly podcast in their own way.

SELECTIVE AND AWARE LISTENING AUDIENCE

The listeners of BNR De Technoloog are interested in the domain of technology and deliberately choose to listen to this podcast. Pull instead of push!

Proposition

  • Weekly podcast (published on Wednesdays)
  • Proven success with loyal group of listeners
  • Duration approx. 60 minutes per podcast
  • Including hosts, format, editing, design, production, and distribution
  • Including development of media campaign
  • Journalistically independent with suggestions from the partner (prior knowledge session with partner)
  • Host-read and other opportunities to publicise connection with partner within the podcast (more than ‘made possible with the aid of’)
  • Distribution via BNR.nl, BNR App, Spotify, iTunes, and own partner channels
  • ‘Always On’ multimedia (FD, BNR, offline and online) marketing campaign for promotion of De Technoloog (with acknowledgement/visibility of partner as sponsor)

Broadcast

Are you interested?

We are always happy to discuss what the BNR De Technoloog can do for your brand. Please contact us at +31 (0)20 592 8585 or salessupport@fdmediagroep.nl.