BNR Nieuwsradio

THE RADIO CHANNEL FOR THE B2B AUDIENCE

BNR always broadcasts the latest news, but also touches upon deeper issues and aspects. Listen whenever you want, BNR is an on demand radio station. BNR creates news for curious people who look and listen further. Top-tier journalism with intelligent programmes, high-profile presenters, exciting debates, and playful entertainment. All so the listener gets the right information to get further. Every day.

BNR listeners are ambitious, enterprising people. They are continuously searching for professional and personal improvement, new ways to work and live, and challenging ideas to reflect on.

Are you curious about the rates and options? Find our rate card HERE or calculate the rate of your campaign using the online tool. Sales Support is happy to assist you using the contact form below, or call us at +31 20 592 8585.

Find our delivery specifications for BNR HERE.

Find our delivery specifications for BNR.nl HERE.

NEW: DIGITAL AUDIO

BNR Digital Audio From now on, in addition to advertising via FM, advertisers can communicate with BNR’s listeners on every online platform that broadcasts BNR’s content.
The options are to insert a pre-roll before BNR’s radio live stream and a pre- or post-roll for BNR’s podcasts. This communication method guarantees optimum attention on the listener’s part because the pre- and post-rolls are broadcast every time the radio live stream starts and before or after the podcasts.

Please contact us for more information about your options and/or the rates.

CONTACT

Digital reach of the BNR target audience at any time or location or within a specific context:

1-on-1 communication 100% listener attention = maximum attention value
A relevant message at all times: easy targeting by location, time, device and context
100% measurable result: you know exactly how many times the spot has been broadcast and you only pay for that number
The spot will be broadcast on both BNR’s proprietary platforms and external digital radio and podcast platforms
By combining the radio live stream and BNR podcasts, you will be able to leverage the high digital B2B reach and emphasise specific contextual domains.

THE POWER OF BNR

ENGAGED LISTENERS

BNR listeners in the B2B audience listen to the channel for as much as 1 hour and 33 minutes on average.

B2B Target Group

23% of the BNR listeners work in the B2B sector (295).

INNOVATIVE CHANNEL

BNR looks to the future and innovates, among other things with the BNR podcast platform and the development of SMART Radio.

LISTENERS WITH PURCHASING POWER

29% of the BNR listeners have a gross household income of at least € 71,000 (sel 292).

576195

LISTENERS P/W

489170

UNIQUE BNR.NL VISITORS

1200000

streamstarts p/m

130

PODCASTS

BNR Nieuwsradio has an excellent position in the Dutch radio landscape. No other channel in the Netherlands offers this kind of selective reach in the business audience.

BNR.NL

BNR.nl brings and enriches the news that matters to the primarily business audience, and continues where the radio channel stops.

BNR PRO’S

Would you like to claim a domain? BNR Pros are programmes on specific topics that can be sponsored (exclusively).

BNR ON-SITE BROADCASTS

A number of radio programmes can be recorded at and broadcast live from your location. Bystanders can watch and listen. Invite your customers and relations and offer them a unique radio experience! Moreover, your location will be mentioned in all promotional messages.

BNR THEME DAY

On a BNR Theme Day, the entire channel (on air and online) revolves around a single specific theme.

BNR PODCAST

BNR Nieuwradio personalises and digitises its news and knowledge offering by means of podcasts. A podcast is an on-demand audio offering. Anywhere, anytime. The podcasts are distributed online through the web, app, and popular podcast channels like iTunes and Spotify. The following sponsoring options are available: a BNR podcast, a brand story, or a podcast advertisement.

The innovative ‘semi-live’ spots on BNR communicate the ambiance of the event to listeners. The up-to-date content gives listeners the idea that they are practically there.

Lian Bakx / Senior Communication Project Manager at Rabobank

Thanks to our campaign on BNR Nieuwsradio, we have witnessed an increase of 600% over and above the existing traffic we already attracted to our website. When our spot is not broadcast for a while, we notice the drop in visitors immediately.

Karin Goldewijk / Director of the UpUco start-up

What we really liked about BNR De Overname (’The Takeover’) was that entrepreneurs were offered the opportunity to tell the stories behind the takeovers.

Tim van der Meer / Partner in Marktlink Mergers & Acquisitions

BNR LISTENERS:

ARE AMONG THE HIGHEST SOCIAL CLASS (AB1) 0

works more than 25 hours a week 0

ARE AGED 20-49 YEARS 0

also listens to BNR in the car 0

FD PERSOONLIJK ON AIR

FD Persoonlijk On Air is a radio show entirely devoted to the best things in life, including travel, great food, culture, music, fashion, and design. Well-known guests from the worlds of business, politics and culture discuss the other side of their existence; where their work and their private life meet. Are you curious about the opportunities? Please contact salessupport@fdmediagroep.nl.

PODCAST NEWSROOM

Every day an interpretation of the most important news in 20 minutes. From the news floor BNR editor Mark Beekhuis discusses the most important topics of the day with the specialists and journalists from the FD and BNR. Will you become the partner of this unique podcast?

PODCAST De Technoloog

The weekly podcast by Ben van der Burg and Herbert Blankesteijn. They invite high-profile experts to talk about technological developments and their impact on society. The podcast’s tone of voice is driven en curious. Are you interested?