BNR Nieuwsradio

THE RADIO CHANNEL FOR THE B2B AUDIENCE

BNR always broadcasts the latest news, but also touches upon deeper issues and aspects. BNR creates news for curious people who look and listen further. Top-tier journalism with intelligent programmes, high-profile presenters, exciting debates, and playful entertainment. All so the listener gets the right information to get further. Every day.

BNR listeners are ambitious, enterprising people. They are continuously searching for professional and personal improvement, new ways to work and live, and challenging ideas to reflect on.

Are you curious about the rates and options? Find our rate card HERE or calculate the rate of your campaign using the online tool. Sales Support is happy to assist you using the contact form below, or call us at +31 20 592 8585.

Find our delivery specifications for BNR HERE.

Find our delivery specifications for BNR.nl HERE.

THE POWER OF BNR

ENGAGED LISTENERS

BNR listeners in the B2B audience listen to the channel for as much as 1 hour and 52 minutes on average.

SELECTIVE AUDIENCE

With a selectivity of 306, BNR nieuwsradio is the most selective radio station in the B2B audience.

INNOVATIVE CHANNEL

BNR looks to the future and innovates, among other things with the BNR podcast platform and the development of SMART Radio.

LISTENERS WITH PURCHASING POWER

72% have an above-average gross annual household income.

495000

LISTENERS P/W

506700

UNIQUE BNR.NL VISITORS

150

ON-SITE BROADCASTS

PODCASTS

BNR Nieuwsradio has an excellent position in the Dutch radio landscape. No other channel in the Netherlands offers this kind of selective reach in the business audience.

BNR.NL

BNR.nl brings and enriches the news that matters to the primarily business audience, and continues where the radio channel stops.

BNR PRO’S

Would you like to claim a domain? BNR Pros are programmes on specific topics that can be sponsored (exclusively).

BNR ON-SITE BROADCASTS

A number of radio programmes can be recorded at and broadcast live from your location. Bystanders can watch and listen. Invite your customers and relations and offer them a unique radio experience! Moreover, your location will be mentioned in all promotional messages.

BNR THEME DAY

On a BNR Theme Day, the entire channel (on air and online) revolves around a single specific theme.

BNR PODCAST

BNR Nieuwradio personalises and digitises its news and knowledge offering by means of podcasts. A podcast is an on-demand audio offering. Anywhere, anytime. The podcasts are distributed online through the web, app, and popular podcast channels like iTunes and Spotify. The following sponsoring options are available: a BNR podcast, a brand story, or a podcast advertisement.

The innovative ‘semi-live’ spots on BNR communicate the ambiance of the event to listeners. The up-to-date content gives listeners the idea that they are practically there.

Lian Bakx / Senior Communication Project Manager at Rabobank

Thanks to our campaign on BNR Nieuwsradio, we have witnessed an increase of 600% over and above the existing traffic we already attracted to our website. When our spot is not broadcast for a while, we notice the drop in visitors immediately.

Karin Goldewijk / Director of the UpUco start-up

What we really liked about BNR De Overname (’The Takeover’) was that entrepreneurs were offered the opportunity to tell the stories behind the takeovers.

Tim van der Meer / Partner in Marktlink Mergers & Acquisitions

BNR LISTENERS:

ARE AMONG THE HIGHEST SOCIAL CLASS (AB1) 0

HAVE AN ABOVE-AVERAGE INCOME 0

ARE AGED 20-49 YEARS 0

BNR ZAKENDOEN

The leading business news show on Dutch radio. The programme is hosted by Annette van Soest and Thomas van Zijl. Every day, several professionals from the business or scientific community or financial journalism appear as guests to contribute to current affairs. Are you curious about the opportunities? Please contact salessupport@fdmediagroep.nl.

FD Persoonlijk On Air

FD Persoonlijk On Air is a radio show entirely devoted to the best things in life, including travel, great food, culture, music, fashion, and design. Well-known guests from the worlds of business, politics and culture discuss the other side of their existence; where their work and their private life meet. Are you curious about the opportunities? Please contact salessupport@fdmediagroep.nl.

PODCAST NEWSROOM

Every day an interpretation of the most important news in 20 minutes. From the news floor BNR editor Roos Abelman discusses the most important topics of the day with the specialists and journalists from the FD and BNR. Will you become the partner of this unique podcast?

BNR BIG DATA

A new show on BNR Nieuwsradio, in which all aspects of Big Data are discussed on a weekly basis. The editors compose a think tank on Big Data that offers advice and helps solve issues contributed by listeners. Are you curious about the opportunities? Please contact salessupport@fdmediagroep.nl.